Founder's Thoughts: 10 Years In, and I’m Still Becoming

A decade. That’s how long I’ve been building Visuable. Ten years of wins, failures, pivots, risks, and moments of sheer stubbornness that kept me moving forward when nothing made sense.

People love a good success story. They want the polished version—the “I had a dream, I worked hard, and now here we are” fairytale. But the truth?

I had no damn clue what I was doing at the start.

I had a camera, a vision, and a refusal to sit behind a corporate desk. That was it. I wasn’t “qualified” to build a business. No MBA. No roadmap. Just an obsession with branding and the gut instinct that visuals could change the way businesses show up in the world.

So I started. And in starting, I became.

But let me tell you about luck—because it played a role too.

I built my business online because I wanted to relocate and travel. Not because I was some visionary who saw the future of remote work, but because I refused to be tied down to a single place. And then? The world shut down. The COVID pandemic happened. While businesses scrambled to figure out how to operate remotely, I was already there. I didn’t have to pivot. I was built for this. Luck? Yes. But also, preparation meeting opportunity.

And let me tell you about reverse psychology—because that played a role too.

Back when Visuable was just an idea, my boyfriend (now my husband and the most supportive person I know) looked me in the eye and said, "Get a real job."

Did he believe that? Not for a second. He knew exactly what he was doing—poking at my competitive fire, daring me to prove him wrong. And oh, did I prove him wrong.

But let me tell you what mattered most: the people.

Because you can have vision, and you can have luck, but nothing truly scales without a team that believes in the mission as much as you do. I didn’t just build a company. I built a movement. A team of incredible humans who share my values, my drive, my obsession with helping brands show up powerfully online. We are winning together. Making the internet a better place, one website at a time.

So, ten years in, what’s the lesson?

Keep evolving.

Keep questioning.

Keep becoming.

Because there’s no arrival in this journey—only the next level of yourself waiting to be unlocked.

And if you’re standing at the edge of a big idea, doubting yourself, thinking, Who am I to do this?—let me tell you:

Start anyway.

Because one day, you’ll look back, and the person you are today will be unrecognisable.

Here’s to the next decade of becoming.

— Lidia

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