Copper Moon Management | California, USA
Copper Moon Management
Full Squarespace Website Case Study
Learn how we helped Copper Moon Management launch a high-end, guest-friendly digital home for their Joshua Tree property portfolio by delivering a custom Full Squarespace Website.
Effortless guest journey
Clear dual pathways
Scalable property layout
Story-driven design
Project Overview
The Client
Copper Moon Management is a boutique short-term rental property management company based in Joshua Tree, California. They curate a portfolio of unique, design-led desert homes and provide a high-touch experience for both guests and property owners. Their work focuses on thoughtful hospitality, sustainable desert living, and memorable stays in one of the most iconic landscapes in the US.
The Challenge
The founders had already purchased their domain, chosen Squarespace and gathered copy and photography. What they needed was a fully designed website that felt elevated, on-brand and easy to update as their portfolio grows. They do not take direct bookings, so the site had to give clear background on the business and founders, beautifully feature each property, and then hand guests over smoothly to Airbnb and other booking platforms.
Our Approach
Visuable Packages
To bring Copper Moon’s vision to life, we focused on a high-end yet easy-to-manage website build:
What We Delivered
Bespoke multi-page site structure: We designed a clear navigation with pages for “Join Our Portfolio”, “Stay With Us”, “Our Story”, “Land Acknowledgement” and “Get In Touch”, so both guests and owners can instantly find what they need.
Guest-first property showcase: The “Stay With Us” section introduces their portfolio of high-end desert homes with imagery and copy that highlight the experience, then sends visitors to Airbnb and other platforms for booking with a single, intuitive click.
Owner journey and onboarding flow: The “Join Our Portfolio” page sets out their streamlined process, outlining expectations around return on investment, care, and communication so potential hosts feel informed and reassured before they reach out.
Scalable layout for new properties: We created reusable property layouts that make it simple to add new homes—keeping imagery, descriptions and external booking links consistent without needing a redesign.
Technical Squarespace optimisation: We implemented clean site architecture, responsive layouts and technical SEO best practice so the site loads smoothly, is mobile-ready and is set up for future search visibility.
Training and handover: After launch, we provided recorded Squarespace training so the founders can confidently update copy, swap photos and add new properties as their portfolio expands.
The Results
UX & UI Design Outcomes
Dual-audience navigation: The site now serves both homeowners and guests equally well, with clear paths to “Join Our Portfolio” and “Stay With Us” from the main navigation and homepage hero.
Frictionless booking handoff: Each property is presented as a complete experience on the Copper Moon website before users are passed seamlessly to Airbnb and other platforms for secure booking.
Scalable design system: A consistent visual language—typography, colour, layout and image treatments—ensures that every new property added will feel cohesive and on-brand.
Values-led storytelling: Dedicated space for their Land Acknowledgement and mission ensures guests and owners immediately understand Copper Moon’s respect for the land and thoughtful approach to hospitality.
Creative Execution
Impact and Creativity
The design captures the stillness and magic of the Joshua Tree desert with a warm, earthy palette inspired by copper tones, night skies and sun-washed rock. Large, cinematic photography draws attention to pools, star decks and expansive views, echoing the atmosphere described in each property listing. The layout is calm and spacious, with plenty of breathing room so content feels curated rather than crowded. Typography is clean and contemporary, pairing a refined headline font with an approachable body typeface to convey both luxury and friendliness. Overall, the creative direction balances desert romance with practical clarity, making the site feel aspirational yet grounded.
Functionality and User Experience
From the homepage, visitors can instantly choose their journey—whether they are potential hosts or guests planning a stay—through a clear, persistent navigation and obvious calls-to-action. Property detail sections group photography, descriptive copy and outbound booking links so guests never feel lost in the process. Content blocks are structured for scanning, with short paragraphs and clear headings, so users can quickly understand the offer, amenities and next steps. The site is carefully optimised for mobile, where most guests research trips, ensuring buttons, menus and Airbnb links are easy to tap. Technical best practice on Squarespace keeps pages fast and stable, supporting a smooth journey from inspiration to booking.
Branding and Storytelling
The website tells Copper Moon’s story as more than a management firm—it feels like a small team of thoughtful hosts inviting you into their world. The “Our Story” page shares their mission to make every interaction feel like dealing with old friends with great taste, while the Land Acknowledgement gives important cultural and ethical context for their work in Joshua Tree. The copy throughout “Stay With Us” focuses on how guests will feel—renewed, recharged, and deeply connected to the landscape—rather than just listing amenities. The visual identity and tone come together to position Copper Moon as trusted desert retreat experts, not just a booking link between owners and guests.
Execution and Design Excellence
We followed Visuable’s tried-and-tested Full Squarespace Website process, moving from structure and wireframes through to final styling and technical checks. Each design phase included focused client feedback, ensuring the site reflected both founders’ perspectives and their long-term plans for the business. Careful attention to typography hierarchy, image cropping and alignment helps every page feel polished and cohesive. Subtle interaction details—like smooth scrolling and simple hover states—add refinement without adding complexity for the client to maintain. The final site credits Visuable in the footer, reflecting the collaborative partnership that brought Copper Moon’s digital presence to life.
Summary
Copper Moon Management needed a beautiful, easy-to-manage Squarespace website that showcases their desert homes and story, while letting Airbnb and other platforms handle the booking heavy lifting. We delivered a Full Squarespace Website with a clear dual-audience structure, guest-focused property pages and scalable layouts that will grow with their portfolio. The result is a values-driven online presence that mirrors the stillness, beauty and care guests experience when they arrive in Joshua Tree. With training and a flexible design system in place, the founders now have a website they can confidently update as Copper Moon continues to expand.
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