The Skin Clinic | Manchester, UK
The Skin Clinic
Scroll Squarespace Website, Essential Brand Identity Design, Website Copywriting and Bespoke Brand Asset Case Study
Learn how we helped The Skin Clinic refresh their online presence and connect with clients through a modern, elegant brand identity, a high-converting scroll Squarespace website, compelling custom copy, and bespoke visuals.
Stronger, cohesive brand identity
Clearer messaging and improved storytelling
Seamless, engaging user journey
Higher client engagement and enquiries
Project Overview
The Client
The Skin Clinic is an aesthetic clinic in the UK offering advanced skincare and cosmetic treatments. Known for their professional approach and warm client care, the clinic needed a digital presence that matched the high standard of their in-person service.
The Challenge
The Skin Clinic needed a contemporary visual identity, a compelling brand story, and a sleek, scroll-based website experience to clearly communicate their services, build trust, and convert visitors into consultations.
Our Approach
Visuable Packages
To deliver a comprehensive transformation, we combined four of our packages:
Bespoke Brand Asset
What We Delivered
Brand discovery & planning questionnaire: Laid the strategic foundation for a refined identity aligned with The Skin Clinic’s values and target audience.
Colour palette and typography selection: Developed a calm, clinical, and contemporary colour scheme paired with modern, readable typefaces—together enhancing professionalism, clarity, and user experience across all devices.
Logo design suite: Developed a minimal, elegant logo and icon set that conveys trust, professionalism, and aesthetic refinement.
Bespoke brand asset: Created a complementary secondary logo to expand brand versatility across digital and print applications.
Scroll Squarespace website: Designed and developed a visually engaging, single-page website focused on smooth navigation, mobile optimisation, and user engagement.
Scroll website copywriting: Wrote clear, brand-aligned messaging that showcases the clinic’s expertise, builds trust, and drives bookings.
Mini SEO implementation: Implemented key SEO basics, including structured headings, keyword-rich copy, and meta descriptions for improved search visibility.
The Results
UX & UI Design Outcomes
Improved brand recognition: A cohesive visual identity helped establish a strong, professional brand presence.
Stronger client trust through cohesive design: Visitors now feel reassured by the consistent and welcoming brand experience.
Increased website engagement: Strategic layout and clear navigation encouraged users to explore more pages and spend more time on the site.
Enhanced clarity in service presentation: Clear structure and visuals made it easier for potential clients to understand and select services.
“Happy with how everything has turned out. Zeynep has been super patient with me, which I really appreciate!”
Creative Execution
Impact and Creativity
The Skin Clinic’s website blends elegant design with soft neutral tones and high-quality imagery. The minimalist layout and authentic visuals (including before-and-after photos) communicate both professionalism and care.
Functionality and User Experience
Every section of the website is designed to guide visitors toward making contact. Information about treatments, practitioner qualifications, and the booking process is easy to find, and the scroll format supports intuitive browsing.
Branding and Storytelling
A personal story from the founder, combined with a client-focused tone throughout the site, builds trust and connection. Consistent branding elements reinforce professionalism, while the messaging reflects the clinic’s core focus on natural, results-driven skincare.
Execution and Design Excellence
From the flow of content to the placement of visuals and CTAs, every aspect of the website was strategically executed to balance beauty and performance. The end result is a cohesive and impactful online identity that supports the clinic’s business growth.
Summary
The Skin Clinic partnered with Visuable to elevate their digital identity. Through a refined brand identity, a scroll Squarespace website, bespoke visuals, and tailored copywriting, we helped them present their services with clarity and elegance. The project resulted in stronger brand recognition, an improved client journey, and increased client enquiries—positioning The Skin Clinic as a trusted destination for aesthetic treatments in the UK.
Brand photography courtesy of The Skin Clinic
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