Brand Identity Design for Wendy Lyon | New York, USA
Brand Identity Design
The Problem
Wendy Lyon is a money coach whose approach to the topic of money comes from a psychological perspective. Prior to working with us Wendy didn’t have a brand at all. She came to us looking to establish her brand so she could build her credibility and online presence. Our role in this process was to create a strong brand identity that would capture Wendy’s belief that anyone can have the life they desire. Wendy was looking for an optimistic, motivational, and upscale brand that would appeal to her high-end customers.
our solution
We’ve created a high end, contemporary, and New York inspired brand including a logo, colour theme, typography and social media templates. We’ve used script font for Wendy to showcase her approachable personality, whilst also keeping the brand vibe high end. We’ve gone for a neutral colour palette in order to keep the brand style simple, classy and editorial.