Brand Identity and Website Design for Ny&Co | Washinghton, USA
“Hands down the best experience ever and i look forward to a long lasting relationship as I grow the salon.”
Brand Design
Squarespace Website Design
The Problem
Ny “The Stylist” Kenya-Chamberlain is an award-winning natural hair stylist and curl enthusiast and Founder of Ny&Co. Ny is passionate about healthy hair and educating others about hair care and self care. Therefore, she needed a website that showcases not only her services but also her aspirations to inspire and educate her target audience. Ny had a DIY website prior to working with us and a brand identity which needed a refresh. After discussing Ny’s brand strategy, we’ve identified a need for re-branding. Ny’s previous name ‘Ny the Stylist’ was changed to ‘N&CO, "A Clean, Curly Company"‘ to communicate that Ny is now more than just one individual, but a full team of amazing stylists that she trained. With a new brand vision and strategy in place, the overall brand vibe that Ny was now looking for was passionate, authentic, and inclusive.
our solution
We worked with Ny to ensure that all branding elements including a logo, colour theme, typography, and bespoke graphics were in line with her vision. As a result, we’ve created a pure chic brand style that reflects Ny’s passion for beauty and love for simplicity. To achieve this, we’ve created a fashionable color palette and designed a logo that is visually impactful, classy and simple. We also sourced fashionable and conceptual stock photos that speak to Ny&Co’s target audience. We then used all these new assets to build her website and create an online environment that enables Ny to attract and engage people who value healthy hair and high end experiences.
the outcome
“I wanted to take a moment to acknowledge the tremendous significance you all have made in the trajectory of not only my branding but my confidence as a small business owner. Your process and strategy for completion made something that was originally daunting became enjoyable, it was the first time I was able to enjoy a process. The professionalism was top notch and I cannot say enough about your responsiveness. Naomi and Lidia, well done!”
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